Paid Advertising Top 10 Online Courses with Certificate

Paid social media advertising is a great way to boost your brand awareness,especially for SMEs.Paid advertising as the wording implies,is online advertising that one pays for.


1. The Complete Programmatic Advertising Course - 2022 (Udemy).

Udemy

Course Link: The Complete Programmatic Advertising Course - 2022

★ 4.6 Rating (1,202+ ratings) | 3,985+ students | 5 Hours on demand video | 2 articles | 8 downloadable resources | Earn a Certificate upon completion | Full lifetime access | 30-Day Money-Back Guarantee.

Gain 360-Degree Knowledge of Programmatic Advertising

Learn How to Get Started with Programmatic Advertising

  • Save Marketing Money While Maximizing Results
  • Discover All Strategies & Tactics
  • Discover All Media Buying Methods
  • Discover All Programmatic Advertising Formats
  • Discover All Programmatic Advertising Participants
  • Land a High-Paying Job in Programmatic Advertising

Who this course is for:

  • Online Advertisers
  • Programmatic Advertisers
  • Programmatic Media Buyers
  • Programmatic Media Sellers
  • Digital Marketing Professionals
  • Professionals with Traditional Marketing Background

 

2. Fundamentals of Social Media Advertising (Coursera).

Link: Fundamentals of Social Media Advertising

★ 4.8 Rating (1,300+ ratings) | 47,886 already enrolled | Flexible deadlines | Earn a Certificate upon completion | Approx. 9 hours to complete | 100% online.

How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective

How to craft compelling and effective visuals and copy for social media ads

  • Build an ad directly from your Facebook business page and your Instagram business account
  • Write a creative brief and create a social media ad

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads.

By the end of this course you will be able to:

  • Determine why and when to invest in paid advertising on social media
  • Understand the anatomy of a social media ad and how they differ from organic posts
  • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective
  • Craft compelling and effective visuals and copy for social media ads
  • Learn how to collaborate effectively with others through creative briefs

 

3. Content, Advertising & Social IMC (Coursera).

Coursera

Course Link: Content, Advertising & Social IMC

★ 4.7 Rating (1,038+ ratings) | 56,230 already enrolled | Flexible deadlines | Earn a Certificate upon completion | Approx. 8 hours to complete | 100% online.

In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share.

This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.

Additional MOOC 4 faculty include:

  • Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)
  • Steffi Decker (Junior Partner, Chong and Koster)
  • Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)

 

4.Introduction to Advertising (Alison).

Link: Introduction to Advertising

Duration 1.5-3 Hours | Students 14,734 | Accreditation CPD.

This free online marketing course will teach you about the process of advertising, and show you how ad agencies work. In this course you will study the main types of advertisements and learn how to evaluate the effectiveness of an ad.

A well-crafted advertisement excites, captivates, and motivates its audience. Whatever you're excited to advertise, take this free online course today and take your advertising skills to the next level.

 

5. The Complete Online Marketing And Advertising Course - Updated (Alison).

Alison

Link: The Complete Online Marketing And Advertising Course - Updated

Duration 1.5-3 Hours | Students 10,067 | Accreditation CPD.

In this free online course you will learn how the pros do marketing and advertising. You will be trained in 1) Funnel building 2) Lead generation 3) LinkedIn advertising 4) Banner ads 5) Twitter Timeline ads 6) Facebook ads 7) Search ads.

This over-the-shoulder training on marketing and advertising will give you practical training in the 7 most important areas. This training will take this complicated subject and make it simple and usable.

 

6. Ultimate Google Ads Training 2021: Profit with Pay Per Click (Udemy).

Online class Link: Ultimate Google Ads Training 2021: Profit with Pay Per Click

★ 4.6 Rating (48,553+ ratings) | 199,884+ students | 24.5 Hours on demand video | 4 articles | Earn a Certificate upon completion | Full lifetime access | 30-Day Money-Back Guarantee.

Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page

Use Conversion Tracking To Determine The Value Of Your Ad Campaigns

  • Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
  • Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
  • Advertise Your Products And Services Online Effectively
  • Monetize The More Than 6 Billion Daily Searches On Google
  • Boost Traffic and Increase Sales to Your Website

Who this course is for:

  • Anyone who wants to master the world's most powerful and popular advertising platform
  • Small Business Owners who want to increase their sales and revenue through their webiste
  • Entrepreneurs who want to leverage the power of the world's most advanced advertising platform to their competitive advantage
  • Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step by step instruction how they can succeed with AdWords
  • Students who want to develop a set of professional marketing skills

 

7. The Complete Facebook Ads & Marketing Course 2021 (Udemy).

Link: The Complete Facebook Ads & Marketing Course 2021

★ 4.2 Rating (2,693+ ratings) | 84,088+ students | 11 Hours on demand video | 9 articles | Earn a Certificate upon completion | Full lifetime access | 30-Day Money-Back Guarantee.

A complete system to advertise anything successfully on Facebook by using Facebook's Marketing and Ad functions to boost posts effectively, promote your page.

Strategies for making a profit with Facebook ads using the formula I am now using to sell my Udemy courses

  • The 80/20 principle explained as it relates to Facebook ads
  • The complete method of how I am getting $0.004 Per Page Like To Grow Your Facebook Page Virally
  • The exact method to get into the 'Three Zero Club' - you will learn how to get video views for $0.0003 per view
  • Insights into how you can get guaranteed wins from your Facebook Ads to enable them to work effectively for you

This is the most popular, up-to-date, and comprehensive Facebook Marketing Course on Udemy, with 11.5 hours and 122 lectures that will enable you to go from being a Beginner to an Advanced Facebook Marketer.

Who this course is for:

  • You can start this course with any level of experience on Facebook and get started with learning the best of what I have learned and what works today
  • You can start this course never having placed a Facebook ad and learn how to create successful ads very quickly

 

8. Facebook Marketing: Organic Reach and Paid Advertising (Future Learn).

Certification course Link: Facebook Marketing: Organic Reach and Paid Advertising

★ 4.8 Rating (9+ reviews) | 2,491 enrolled | Duration 2 weeks | Weekly study 4 hours | 100% online.

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

By the end of the course, you‘ll be able to:

  • Describe Facebook usage rates worldwide and in Australia
  • Identify the important features of Facebook
  • Explain how the Facebook algorithm works
  • Describe the benefits of advertising on Facebook
  • Identify the three key advertising platforms on Facebook and describe their functionality

This course is for people who want to understand how to do organic and paid advertising on Facebook.

Business owners who want to ramp up Facebook engagement to build brand loyalty and turn followers into customers

Social media newbies who just want to know what they need to do to get started

 

9. Social Media Marketing: Organic and Paid Social Media (Future Learn).

Futurelearn

Link: Social Media Marketing: Organic and Paid Social Media

Duration 2 weeks | Weekly study 4 hours | 100% online.

This course is designed for anyone who would like to increase their awareness and understanding of social media marketing. You don’t need any prior knowledge, although any work experience will help contextualise and enhance your learning.

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

By the end of the course, you‘ll be able to:

  • Identify when to use organic vs. paid social media
  • Demonstrate how paid and organic social media can work together
  • Apply best practice to using each social media channel with both an organic and paid approach

 

10. The Complete Google Ads Masterclass (Former Google AdWords) (Udemy).

Link: The Complete Google Ads Masterclass (Former Google AdWords)

★ 4.5 Rating (1,639+ ratings) | 8,482+ students | 16 Hours on demand video | 3 articles | 3 downloadable resources | Earn a Certificate upon completion | Full lifetime access | 30-Day Money-Back Guarantee.

  • Search Ads.
  • YouTube Ads.
  • Remarketing.
  • Drive Traffic.
  • Conversion Tracking.
  • Split Testing.
  • Keyword Research.
  • Sales Psychology.

Who this course is for:

  • Entrepreneurs.
  • Marketers.
  • Advertisers.
  • Freelancers.
  • Hobbyists.