Product Marketing Online Certification Courses (Free & Paid)

Product Marketing is the process of bringing a product to market.This includes deciding the products positioing and messaging,launching the product,and ensuring salespeople and customers understand it.

1. Become a Product Marketing Manager | Product Management MBA (Udemy).


Course Link: Become a Product Marketing Manager | Product Management MBA

★ 4.5 Rating (843+ ratings) | 13,876+ students | 24.5 Hours on demand video | 26 articles | 20 downloadable resources | Earn a Certificate upon completion | Full lifetime access | 30-Day Money-Back Guarantee.

  • Potentially Get Hired As A Product Marketing Manager
  • How To Launch A New Product
  • Market research
  • Branding
  • Product marketing strategy
  • Product Marketing Psychology
  • Marketing & Lead Generation

Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large software companies including Sony. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco.

Anyone Who Wants To Become A Product Marketing Manager, Potentially Earning Over $100k


2. Product Launch Marketing Plan: Go to Market Marketing Plan (Udemy).

Link: Product Launch Marketing Plan: Go to Market Marketing Plan

★ 4.5 Rating (809+ ratings) | 17,341+ students | 4 Hours on demand video | 10 articles | 2 downloadable resources | Earn a Certificate upon completion | Full lifetime access | 30-Day Money-Back Guarantee.

How to launch a product and take it to market

How to develop a marketing plan

Entrepreneurs, product managers, marketers: anyone launching a new product


3. Product Management (Coursera).

Link: Product Management

★ 4.6 Rating (50+ ratings) | 2,682 already enrolled | Flexible deadlines | Earn a Certificate upon completion | Approx. 10 hours to complete | 100% online.

Una vez finalizado el curso estarás en condiciones de:

  • Comprender la función del marketing como actividad clave para conocer a los clientes.
  • Diferenciar entre los distintos niveles de marketing aplicados a la conceptualización y desarrollo de productos competitivos.
  • Aplicar estrategias pertinentes a los distintos momentos que un producto puede requerir en distintos momentos y situaciones.
  • Reconocer la existencia de distintos grupos de clientes con diversas necesidades, deseos y preferencias.
  • Diseñar experiencias gratificantes para ganar la preferencia y fidelidad de los mercados que el negocio atienda.


4. A Start Guide: Product Marketing Using G Suite (Coursera).


Link: A Start Guide: Product Marketing Using G Suite

★ 4.6 Rating (32+ ratings) | 1,862 already enrolled.

In this 1-hour 40-minutes long project-based course, you will be able to identify your product mix, draw your product hierarchy levels as well as analyzing the sales performance of your product item or what we call stock-keeping unit (SKU).

You will learn how to build successful product lines by identifying the problems and finding solutions for each product item or the stock-keeping unit ( SKU).

In this Guided Project, you will:

  • Indentify the market mix
  • Learn to draw product hierarchy
  • Analyze the sales performance of your product item or what we call stock-keeping unit (SKU)


5. Marketing Innovative Products and Services (Edx).

Course Link: Marketing Innovative Products and Services

4 weeks 2–3 hours per week | 16,752 already enrolled | Self-paced.

Marketing innovative products and services occurs in an ever-changing environment, and requires rapid decision making with incomplete information.

These innovations are introduced at increasingly frequent intervals, and there are high mortality rates for products and services, and the businesses themselves.

What you'll learn:

  • Learn the fundamentals of product strategy with attention to product vision, user journey mapping, business modeling, SMART objectives, customer profiling, customers jobs, customer pains, customer gains, competition, and differentiators.
  • Understand go to market strategies with an exploration of buyer journey, pricing, channel strategy, positioning, branding, and product-market fit.
  • Develop insights on growth strategies as we explore inbound vs outbound marketing, types of media, pull marketing, push marketing, social media marketing, social media channels and content, budgeting, timing, content calendars, customer activation, landing pages, customer retention, email campaigns, and minimum viable products (MVPs).

Our course provides a practical, how-to guide for navigating these marketing challenges to bring innovative new products and services to market.

With learning modules on product strategy, go-to-market strategies, and growth strategies, you will build your skills in understanding and applying the latest marketing strategies and tactics. We’ll explore how to develop an informed marketing plan that aligns with customer needs based on real market research.


6. International Marketing: Product Adaptation vs Standardisation (Future Learn).


Link: International Marketing: Product Adaptation vs Standardisation

★ Duration 2 weeks Weekly study 5 hours | 100% online.

This course is for anyone interested in global marketing and the process of product adaptation. You may be interested in pursuing a career as a global marketer or already be in the role and looking to increase your knowledge.

By the end of the course, you‘ll be able to:

  • Explain the strengths and weaknesses of both product adaptation and standardisation
  • Explore real life examples of standardisation vs adaptation
  • Reflect on concepts of global consumers/ cosmopolitan consumers
  • Assess the impact standardisation/ adaption has on the marketing function


7.Marketing: Products and Services Management (Alison).


Online class Link: Marketing: Products and Services Management

Duration 4-5 Hours | Students 1,035 | Accreditation CPD.

With this free online course, you will master the vital procedures for managing products and services successfully. You will study the product life cycle, four stages of market evolution and roles of a product manager.

The systems for brand management, as well as commodities pricing and distribution models, will be covered. By completing this course, you will move several strides closer to becoming a successful commodity manager.


8. Product Management & Marketing: Personas (Udemy).

Link: Product Management & Marketing: Personas

★ 3.5 Rating (527+ ratings) | 3,125+ students | 2 Hours on demand video | 1 article | 5 downloadable resources | Earn a Certificate upon completion | Full lifetime access | 30-Day Money-Back Guarantee.

Discover how and why the B2B "buyer persona" is a critical ingredient to your product positioning, messaging, and go-to-market plans.

Learn how to build, critique, and apply the B2B "buyer persona" to your enterprise or start-up business.

  • Expand your marketing experience as you build and hone your persona skills online and on your schedule.
  • Evaluate your success by mastering post-lesson tests and pre- and post-assessment quizzes.
  • Discover how to collaborate with your colleagues as your work the persona exercise.
  • Earn the B2B persona certificate, showing your mastery of this important tool.

Who this course is for:

  • Product Marketing Managers
  • Product Managers
  • Product Engineering Managers
  • Product Owners
  • Marketing Communications Managers
  • Marcom Managers


9. Product Marketing for Technology Companies (Udemy).

Link: Product Marketing for Technology Companies

★ 4.7 Rating (336+ ratings) | 1,332+ students | 3 Hours on demand video | Earn a Certificate upon completion | Full lifetime access | 30-Day Money-Back Guarantee.

Support the marketing funnel by producing product marketing content to drive more qualified leads to your sales team.

Define different types of product launches and their deliverables which are recognized across both product and marketing.

  • Setup and manage a scalable Learning Management System for standardized, interactive training sessions to ensure that everyone in your company is up to date on
  • Create your product positioning and successfully deploy multilayered messaging through the use of strong storytelling.

This course teaches these skills through practical examples and clear explanations. It covers, in detail, the interaction needed with prospects, customers, and different business units within a company as well as necessary ownership and best practices to achieve the goals of any ambitious technology company.

Who this course is for:

  • You are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification.
  • You work as a Product Marketing Manager in a SaaS, B2B, or B2C company.
  • You already have many years of experience in the role and are looking for new inspiration and strategies.
  • You are interested in learning how to collaborate with a Product Marketing Manager colleague of yours within your organization.